Car Club
A car culture space in the city of Chicago.
Services
Branding & Identity
Art Direction
Print
Environmental
Merchandise
Type Design
Team
Brad VandenBerg
Berg Design Team
Explore
Gridlife needed a visual brand identity for their new Chicago venture—a community space and curated automotive showroom that celebrates car culture based on passion rather than just monetary value.
We created a brand identity that reflects Car Club's curatorial approach to automotive culture.
The visual system captures both the exclusivity of their membership model and the inclusive spirit of celebrating cars across the full spectrum of enthusiast culture, from classics to modified builds that prioritize passion over price tags.
