Miller Lite Gaming

It’s your party, we bring the beer.

Services

Advertising
Brand Campaign
Art Direction
Strategy
Illustration

Partners

DDB Chicago
Ian Jepson

Team

Brad VandenBerg
Katie Novotny
Shawn Fenton
Nick Howard
Nick Stoner
Myra Nussbaum

Photography

Glen Gyssler

Miller Lite poster designs mockup

Miller Lite wanted to authentically enter the gaming space by connecting with Twitch streamers and their communities.

Miller Lite custom streamer kit
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We created custom streamer kits featuring Miller Lite, branded gear, and gaming posters.

Illustrated by Ian Jepson, each kit included a handwritten note and was personalized for specific streamers and the games they love. The authentic approach resonated—streamers opened their kits live on stream, creating genuine moments of connection.

Miller Lite alligator poster concept and final design
Miller Lite poster concept and final design
Miller Lite rooster poster concept and final design
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