Devious
A rebellious take on ready-to-drink cocktails that breaks free from category conventions.
Pilot Project, an instrumental name in the Milwaukee and Chicago craft brewing scene, came to us to create the visual identity of their entry into the canned cocktail category.
They needed logos, packaging, merch, and even a name to give their bold and distinctive cocktails a worthy look and feel.
We created a bold identity system for Devious that blends noir aesthetics with modern drink culture.
Custom typography with unexpected curves hints at the complexity inside each can, while our layout pairs utilitarian technical specs with abstract imagery that suggests the interplay of flavors
Drawing inspiration from Chicago and Milwaukee cocktail heritage, the design creates intrigue with every can.
Services
Branding & Identity
Art Direction
Print
Packaging
Merchandise
Illustration
Team
Brad VandenBerg
Berg Design Team
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