Feast
A group of fitness athletes set out on their own to create their vision of a fitness and nutrition brand.
Services
Branding & Identity
Art Direction
Print
Environmental
Merchandise
Illustration
Team
Brad VandenBerg
Berg Design Team
Grit. Gratitude. Humility.
For Feast Fitness, we created an identity system that balances strength with accessibility through bold typography and dynamic graphics.
Drawing inspiration from their coaching philosophy, the design maintains a consistent voice across all touchpoints while reinforcing their core values of grit, gratitude, and humility.
Hand-painted elements and custom illustrations help bring warmth and personality to the brand.
This approach offsets the fitness intensity with craftsmanship that mirrors their approach: technical precision with genuine human connection.
